The British supermarket giant Tesco have announced that they have adopted a new lightweight glass bottle. An average wine bottle weighs about 15 ounces - the new Kingsland bottle weighs a little over 10 ounces, a reduction of around 30%
The bottle is designed to take a screw cap, so has the additional benefit of not requiring a cork or foil. Overall the cost of the finished bottle should be the same if not less than a traditionally cork-stoppered bottle, with additional savings in terms of transport costs and environmental impact.
Initially the bottle will be used by Tesco and the Co-Op (another UK supermarket chain) for their own label wines, but it shouldn't be long before it's available worldwide.
No word on whether a version is planned that takes a traditional cork. I have no doubt that they are working on it, or at least I hope so - anything that helps to rid the world of those oversized won't-fit-in-my-rack bottles is a good thing.
Tuesday, January 19, 2010
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment